Analytics

Digital Analytics

Measure the right KPIs. Drive smarter decisions.

01

GA4 implementation.

Server-side and client-side GA4 rebuild with consent mode, custom events, and conversion modelling.

02

GTM architecture.

Tag governance, data layer design, and deployment workflows that scale across teams and tools.

03

Reporting dashboards.

Looker Studio dashboards that connect SEO, paid, and CRO data to pipeline and revenue.

04

KPI frameworks.

North-star and supporting metrics aligned to business goals — reviewed and tuned quarterly.

Measure the right KPIs. Build dashboards. Drive smarter decisions.

We instrument your stack with GA4, GTM, and Looker Studio so every marketing dollar is traceable — and your team can act on data instead of debating it.
100%
event coverage across funnel
1
source of truth for marketing data
10+
channels unified in reporting

How we work

1.

Discover

Map current tracking, identify gaps, and align on the KPIs that actually drive decisions.

2.

Implement

Rebuild GTM, GA4, and downstream warehouses with clean event schemas and consent-mode compliance.

3.

Visualise

Ship dashboards your team will actually open — by role, not generic templates.

4.

Enable

Train your team so improvements stick after handover.

Outcomes

What you should expect

  • A single source of truth for marketing performance, trusted across the org.
  • Faster, cheaper experimentation thanks to reliable conversion data.
  • Executive dashboards that finally tie marketing spend to pipeline.
  • Common questions

    Do you work with stacks other than Google?+

    Yes — we also implement Mixpanel, Amplitude, PostHog, and Segment where they fit better.

    Can you fix our broken GA4 setup?+

    That's most of the work we do. A clean rebuild is usually faster than patching a misconfigured property.

    Ready to make search work for pipeline?

    Book a discovery call. We’ll audit fast, plan honestly, and show you where the compounding wins are.